Although the number of helpers for the first couple of years was felt to be low, they managed to attract assistance from other local churches. The number of helpers then increased to 100 which made preparations a lot easier and quicker.
The Town Hall was allowed to be used by kind permission of each year's Mayor, and some years they would also attend. One Mayor, Mr Tomkinson, gave out 900 newly minted pennies when he visited, which was much appreciated by the children. Father Christmas made an appearance in 1906 for the first time, handing out toys to the smallest children.
The value of this service was evident to all. This comment from 1895, quoted in the Kidderminster Shuttle, was echoed with similar sentiments at other times. "While rejoicing at the sight of so many happy faces, the members of the Guild were only too conscious that the treat was only a brief alleviation of the poverty and want that form the lot of the juvenile guests".
Reading through the society's minutes you can see how they learnt from experience. After the third breakfast they reported, "We are generally learning to do our work better each year." After a few years they stopped giving the children a paper bag to put the food in that they took away, as it caused so much litter in the streets. Distribution of tickets changed from being given by teachers to being given directly by Guild members, as they felt that the tickets were used as rewards rather than to deserving children. There are also comments on logistics, with much work at first on Christmas Eve and then from 4:30am in the morning on Christmas Day, but this was refined, helped by a change from sandwiches to pies, so that helpers could leave early Christmas Eve and get there later on Christmas morning. On other occasions references allude to near accidents with the throng of children. However the reports all say how well the breakfasts went off, and how well behaved and appreciative the children were. Although in 1911 they had to remind children not the throw the orange peel about after they'd eaten them.